Building Your Brand with Printed Labels


labelsWhen you think of your favorite brand, your favorite product and most importantly, your favorite company, what’s the first thought that comes to mind? Well, you’ll likely immediately think of that company’s logo, probably it’s printed labels. Ultimately, a customer’s loyalty is best defined by their appreciation of the company’s product offering, and that invariably means identifying with the company’s label. When companies look to improve customer loyalty and upgrade their brand’s awareness, they often start by coming up with a unique label, one that defines the company’s value and one that customers will immediately recognize. So how important is it to have a unique label? Read on.

A Label Makes a Real Difference

Some of the most successful brands are immediately distinguishable by their label. However, it’s not merely about coming up with a unique logo. It’s not just about designing a flashy label. It’s about making sure that label is professional and clearly distinguishes the company’s product line. After all, labels encompass a wide variety of applications. Some labels build a brand, some define a unique product offering, and yet others provide invaluable information about product specifications and requirements.

Building your brand isn’t just about having a unique logo. Instead, it’s about ensuring your label is clearly visible and answers your customer’s most important question: What is this company offering and why should I consider purchasing their product? If your label doesn’t clearly answer this aforementioned question, then it’s all for naught. Therefore, given the importance of a well-defined label, what must you look for when reviewing your label’s effectiveness?

Font and Images

Make sure you label’s font isn’t too large that it obstructs the view of other relevant information, and not too small that it’s difficult to read. Images can be both for product descriptions and for branding purposes. In building a brand, an image and catch phrase is all that’s needed. In describing a product offering, the brand itself should be smaller and the product description and information should be larger.

Quality and Placement

Quality with respect to labels is extremely important. It’s not just about making sure your information is clearly visible, but about ensuring that it doesn’t easily smudge or get damaged. Also, your label should be placed in a highly visible area, one where your customer is most likely to look for information. Don’t make it hard to find vital information. It could end up costing your company business.

Does Your Label Answer Your Customer’s Question?

Ultimately, your label must answer your customer’s main question. It must define your company’s value and explain your product’s features and benefits. Think about it from the perspective of a potential customer. What would you want your label to show? More importantly, what do you want it to say? Focus on answering these two questions, and you’ll better define your product and your company.

A well-defined label can make a difference. It can outline your company’s value, explain your product’s features and give your customer a reason to purchase. However, it can only do that if you’ve decided what you need that label to accomplish. Do you need it to build your brand and deliver a catch phrase, or do you need it to provide invaluable information about your product’s specifications and performance? Start with answering this question and coming up with your label should be a little easier.


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